Site Design Changes

As some of you have noticed the overall design of the site continues to evolve. I
apologize for the changes as I work toward implementing a new template over
the next couple of days. Please bear with me as I phase out the generic
MovableType template.

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The Customer Focused Home Page. Part 2

The most difficult job of the web marketer at any corporation is designing the
home page. Every group wants a piece of the action. It is your job along with the
help of upper-management to fight this battle. You need to focus on what your
customers want, not on the wants and needs of every department.
So what [...]

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The Fall of TiVo?

TiVo announced today that in March they will be providing users with
advertisements while they fast forward through recorded programs. It seems like
the more we move away from mass advertising the more things stay the same.
This will affect TiVo in a huge way potentially turning off many of their current
customers, including myself.
I have been a huge [...]

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Build Your Home Page Around Your Customers. Part 1

It may seem obvious that you should build your home page around your
customers but this is not practiced very often in the real world. Instead, I find
home pages cluttered with content and overloaded with information companies
think people want to see.
If you want to focus on your customers, you need to think like your customers.
List all [...]

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Corporate Home Pages

I have been doing a lot of research on corporate home pages in the tech space.
This again has been a very disappointing exercise as there is very little
differentiation between any 2 sites. It is not surprising that a 70% abandonment
rate on the home page has become the industry norm.
What can be done about this you [...]

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Stagnant Design and the Web

Why is it that all of the recent cutting edge design on the web has revolved
around blogs? They are usually crisp and clean, with little design fluff. The same
cannot be said for most corporate sites today.
Designers continuously push site designs that look like every other web site out
there. Look at one corporate home page and [...]

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The Journey Begins Now

Some of you may have come here expecting to see the old Focused Web
Design site. I have retired this site for several reasons.

I have moved from the my past freelance/consulting business back to the
corporate world. I’m constantly looking for new challanges and this has
broadened my opportunity in web marketing arena.
The previous Focused Web Design [...]

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Welcome

Welcome to my new blog on web marketing. I’ll be discussing several topics and
ideas, often asking for feedback on ideas that I’d like to implement on projects I’m
working on. I hope this becomes as insightful for you as it will be for me.

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