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Archive for February, 2005

Back in November I wrote a short piece about the

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There is a lot of discussion going on around the new Google Toolbar. It’s
currently only available in beta but several bloggers are already annoyed by
Google’s desire to plant links in web content containing addresses, ISBN’s, and
tracking numbers. This is a legitimate concern but I do like how Google is
pushing the edge here.
Web sites are [...]

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Marketing is changing dramatically for the better. Seth Godin explained it best in
a recent
blog post.
Companies that take advantage of new technologies like podcasting, rss, and
corporate blogs will be the marketing leaders. A company does not become
relevant by being safe and copying other companies. As marketers, we must
move away from the middle (example: tv [...]

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Importance of RSS

Microsoft’s Robert Scoble took harsh stance on RSS today that I agree
with 100 percent. As a corporate web developer or Marketer, if you haven’t
implemented RSS on your web site you should be fired. Building a web site is
about building a relationship with your users. If you haven’t figured this out yet,
then you’re simply maintaining the [...]

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