Follow up to “Proof Mass Advertising is Dead”

Burger King embraced eMarketing by creating an online viral campaign called the
“Subservient Chicken”. It
wasn’t the most professional looking advertisement nor was it funded by millions
of dollars but the result was exactly what Burger King needed. The site received
over 14 million visitors and sales growth increased in October through January.
Article in

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Google adds RSS Advertising to AdSense

It sounds like a tongue twister but

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The Subservient Chicken revisited

Despite Burger King’s best effort they still missed one key piece to their viral
marketing campaign. They didn’t have a way to measure the results. The
increased sales growth during the viral marketing campaign is great but Burger
King doesn’t know if it is a direct result of the “Subservient Chicken”. There are
always other factors that could [...]

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May 1st Reboot

I guess I was a few weeks too early in launching my redesign. May 1st Reboot will take place on
Sunday. I can’t wait to see some of the new web designs that come from this.

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Proof Mass Advertising is Dead?

A quick look at McDonald’s

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Redesigning the Phone and the Radio?

Skype has been growing significantly over
the past year. They are changing the way people communicate around the world
with their free usage and huge user base. Now an enthusiastic group of users are
finding ways to “Skypecast”.

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BusinessWeek Online Article on Blogs

Many of you already realize the power and value of blogs. If your company does
not have a blog program in place you have to start now. This is a valuable part of
marketing which provides an opportunity to communicate directly with your
customers. Corporate blogging is quickly becoming more powerful than email
marketing. Instead of spamming a list [...]

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New Look | New Format

Last night I launched my redesigned blog. Besides the new look, I’ve also
updated the format. I’ll continue to blog about all things eMarketing but I wanted
to add more depth. There will now be content that falls into 3 areas:

Redesign Internet: Design ideas, examples, and
techniques on the web. Topics include CSS, AJAX, and examples of good [...]

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Prescription Bottles Redesigned

It looks like the end of the those old prescription bottles. Deborah Adler, a 29-
year-old graphic designer, has come up a with a creative solution that looks like it
will make all of our lives simpler, especially the elderly. The full article can be
read at NewY
orkMetro.com.

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RSS on Your Mobile Phone

Robin Good’s blog enlightened me to a new mobile RSS reader called

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