Marketing Buzz Words

Can we all agree to stop using the marketing buzz words such optimize, industry
leader, integrated, enhanced, visibility, and my all time favorite best-of-breed?
We’ve used these buzz words so many times that they don’t have any meaning.
Every company claims to be an industry leader. You can go to almost any
software web site and take out the [...]

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Employee Blogs for Internal Communication

I’m currently a one man show in online marketing. One thing I’ve learned from
this is the next time I have some help, i.e. people to manage, I will be requiring
that they track their projects through blogging. Blogging is an under used tool for
internal corporate communication. It would be a great way to keep up on [...]

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Improve the customer call center experience.

If I was a call center manager I would do the following…
I would place my direct phone number at the beginning of the call center
answering system message. This would be similar to the “how am I driving”
number on the back of many business vehicles. The purpose, to improve the
treatment of our customers. I would want [...]

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