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Archive for February, 2008

Learning Ruby on Rails 2.0

Posted in Web Sites, tagged , on February 29, 2008 | Leave a Comment »

I’ve been taking some time recently to learn Rails 2.0. Unfortunately, I’ve found it rather difficult getting started due to differences between 1.x and 2.0. It seems that most of the tutorials are based on the older versions. When moving to 2.0, it is very important that you find tutorials geared toward this specific version [...]

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iPhone 1.1.4, No Flash Support

Posted in Uncategorized, tagged , , , on February 26, 2008 | Leave a Comment »

Ever since I first heard the rumors that iPhone update 1.1.4 would have flash support, I’ve been anxiously awaiting for it to come out. Unfortunately, 1.1.4 came out today without such support, at least not that I’ve been able to find. I guess I’ll continue to hope that it makes the next release. Oh, well.

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Blogging Made Simple

Posted in blogs, tagged , , on February 25, 2008 | 1 Comment »

If you’ve ever been interested in starting a blog but we’re overwhelmed by where to start, you should check out Tumblr. Tumblr is what I would call a microblogging tool which falls somewhere between the more editorial style of WordPress and the IM style of Twitter. I recently decided to try it out and have [...]

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More home page corporate logo analysis…

Posted in Web Sites, tagged , , , on February 21, 2008 | Leave a Comment »

…and to continue to beat on this same topic. Here’s some more data from crazyegg that relates to people clicking on the company logo on the home page. See here for more details.
Total clicks: 22 (less than 1% of total clicks analyzed)

18 of these clicks were made in less than 20 seconds
11 made in under [...]

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Web Site Analysis using Heatmaps and Confetti

Posted in web traffic, tagged , , , on February 20, 2008 | Leave a Comment »

A few days ago, I wrote about how I’ve noticed that a large number of people are clicking on our home page. The tool I used to discover this was crazyegg. If you’re looking for a tool that shows a heatmap of where people are going on a web page, this is an excellent tool. [...]

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Is there value in radio advertising? Not for me.

Posted in Advertising, tagged , on February 19, 2008 | 1 Comment »

I’ve always thought that the point of mass-advertising, in this case radio advertising, was the hope that you’d at least hit a few people who were in need of your product at that moment in time. Yesterday, I realized that that hope appears to be gone, at least when you’re advertising to me.
I’ve [...]

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Best Kept Marketing Secrets

Posted in Corporate Marketing, Inspiration, tagged , , on February 15, 2008 | Leave a Comment »

An awesome post by Anita Campbell at Small Business Trends. It’s loaded with great quotes from some of best minds in marketing.

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Problems with Firefox 2.0.0.12

Posted in Uncategorized, tagged , , on February 15, 2008 | 1 Comment »

Is anyone else having problems with Firefox 2.0.0.12? I have to say that with each new point release, I’m getting more and more disappointed with this browser. The .12 release has been the most unstable so far, crashing several times a day on my MacBook Pro. If it wasn’t for some of the great extensions [...]

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Home Page Usability – Logo as Home Link

Posted in Web Sites, design, tagged on February 12, 2008 | 1 Comment »

Here’s a random thought as I study a heat map of our corporate home page. When people click on the company logo in the top left corner of the page, where do they expect to go? Where should this take them? Isn’t it universally understood that the corporate logo in the top left is the [...]

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