Recently, I talked about a new web app I’ve been building for the past month and half, Marketing for Mavens. I wanted to provide you with a quick update (more details are available on the Marketing for Mavens blog). I’ve never been able to get my ideas translated into code so quickly and I have the Ruby on Rails framework to thank for that along with Rails community.
Anyway, I’ve been making some significant progress and I hope to have the beta available in May. For those unfamiliar with Marketing for Mavens, it’s a web application which combines content management with web analytics to give you the power to distribute custom web content to your visitors based on how they use your web site. It isn’t meant to be a full-blown content management system or web analytics package. It is purely for storing and distributing custom content. Statistics and trends are recorded for each visitor (called citizens) so you know who your top prospects are. In return, your citizens receive content which helps them better find the information they need. The goal, reduce the amount of “be everything to all people” content and increase the communication with your visitors. If you’re interested in learning more please check out the blog.
Sounds like a great concept. Mind emailing me and telling me a little more about how it works?