Archive for May, 2006

Resource for explaining the marketing importance of RSS to the uninitiated. Written by Phil Gomes

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Interesting post by Stow
e Boyd
on the need to break networks to stimulate innovation.

I see this all the time when I try to explain the importance of RSS, blogs, tagging,
and any other “innovation” on the web that corporate marketing can use to
improve it’s customer interaction. Most people’s eyes glaze over during these
discussions as they wondering why we should waste our time this stuff they’ve
never heard of before. Then we go on to discuss what needs to go in the next
quarterly email newsletter. I guess email was never considered one of these
“innovations” 🙂

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