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Archive for June, 2009

Community Powered Web Marketing Management

Help us get out of our heads! We’ve been coding Marketing for Mavens for over a year now. Each week, new features are added, new bugs are fixed, and the value of the application grows. Marketing for Mavens is raw, it’s rough, and it’s far from finished (is any application ever finished?) but that doesn’t take away from how effective it can be for you now, in its current state.

Marketing for Mavens is an application that I’m very passionate about. I love web marketing which is a good thing since I’ve been doing it for 12 years. This experience has brought about different frustrations along the way which led me to build an application to address them. The problem is that working specifically on my problems doesn’t mean that it addresses the problems that everyone else shares or experiences. That’s why I’m looking for your help. For Marketing for Mavens to become the essential tool for web marketing that I think it can become, I need your help and feedback.

So, if you’re looking for an opportunity to shape the future of an application which will make your web marketing life/job easier, now’s the chance to join our beta, use the application, break it, push it to its limits, and provide feedback, suggestions, rants, smoke signals, and any other communication channels to help us help you. I want Marketing for Mavens to be a product that we are all proud of. The goal, to transform web sites into highly effective web marketing machines. Let’s make it happen.

At this point, you’re either ready to join the beta and our community and get started or you’re asking yourself, what does Marketing for Mavens do for me? The first is self explanatory, the second goes like this:

  • Web Marketing Campaign Management: Track and manage all of your web marketing campaigns in one location. Know who clicked on what campaigns and when. Know which campaigns are most effective and which are under-performing. Create campaign specific calls-to-action that are only displayed to the people responding to that particular campaign.
  • Twitter Campaigns: Post Twitter messages and track responses to see which Tweets get the most click-throughs.
  • Dynamic Promotions: Share web page real estate amongst several promotions (calls-to-action or page content) and match them to individual visitors based on their interaction on your web site. What does all this mean? It means your promotions are matched to the people who are most interested in seeing them, making it more likely people will respond to your offers. Now you can easily create dynamic content regardless of how your site is configured. No extra cost and just a small amount of JavaScript code which we give you.
  • Dashboard: Quickly see how your site is performing on a daily basis and how the day is tracking compared to the previous 7 days.
  • Report: See how your site (page views and conversions) and promotions have performed over the past 6 months.
  • Citizen View: See what brought each individual visitor to your web site, what they looked at, and what they were interested in so you can do a better job of developing content to match their needs and determine where the holes are in your site that may be losing valuable conversions.

We have a lot of new features on the horizon as well. Both the dashboard and report pages will continue to evolve as they become more effective tools for showing what led to traffic spikes, what campaigns performed best and when, which campaigns should be retired, and where money can be better spent to generate conversions and sales leads. Campaigns will have goals associated with them so you can track how well or how badly a campaign is doing, allowing you to make quick changes or divert money to those that are more effective.

If all of this sounds interesting to you, please feel free to join the community and sign up for the beta. We’d love to have you as part of the community. If you have further questions just send me an email and I’ll respond as soon as possible.

Thank you so much for your time!

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