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Apple on 24

Last night I finished watching 24. One thing that I found very interesting was Apple’s product placement in the show. Instead of purchasing the ad space to have all of CTU’s computers running Mac’s, Apple paid only to have Chloe use a Mac and Apple monitors. This makes a very subtle statement which I think works, at least for me. Chloe is the brightest and most talented employee at CTU (and most unique you could say) and having her use a Mac while everyone else is stuck using Dell’s coincides nicely with Apple’s “I’m a Mac” ad campaign.

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