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Twitter has been receiving a lot of great publicity over the past several months from some of the most prominent bloggers on the web. This has led to them doubling the size of their community every 3 weeks and this is sure to pick up in speed. One of the reason I believe twitter is so successful is because they’ve managed to find a nice niche between being at an event/place live and reading about it on a blog. I’ve put together a quick graphic to illustrate this.

media_timeline.jpg

What I’ve tried to illustrate is how quickly you can receive your news based on the technologies you use. If you continue to rely upon newspapers, you’ll always be way behind the rest of the world. On the opposite end of the spectrum there’s the web which accounts for the top 3 quickest ways to receive your news.

Companies that find themselves on the opposite end of the spectrum from the “live event” need to rethink their business model. There are still people who remember when front page headlines on newspapers broke huge news stories nationwide but this group of people is only getting smaller. Perhaps they should look at what small company like Twitter is doing and embrace it. Wouldn’t it be better to read your favorite newspaper personalities thoughts as the event is happening rather than the next day when the story has already been told from every angle?

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