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It’s been a long time since my last post. I’ve switched jobs during this time and have been diving into social media. It’s fascinating to view how this space has grown over the last few years. I’m in the process of putting together a strategy for using various social media tools at my company and I thought it might be useful to share it with those just getting started.

Getting started can be very overwhelming. My advise would be to pick a specific area such as Facebook and learn everything you can about it. As you get more comfortable with Facebook, you will begin to see how other social media tools influence it such as Twitter, Google Reader, Flickr, etc. Facebook is a great branching out point. The interface is terrible but once you get used to it it’s a very powerful platform.

For help on where to begin, here’s some of my favorite social media postings and articles that I’ve tagged on del.icio.us. This will continue to grow over time.

http://del.icio.us/cwills/social

I would also check out the following Facebook groups:

These are great resources with active communities.

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Resource for explaining the marketing importance of RSS to the uninitiated. Written by Phil Gomes

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An inspiring site…I love the footer. I great resource for showing how to capture
leads.

Springwise

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Landing Pages

Seth Godin recaps the purpose of landing pages. Good reference.

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A nice
list
by Scott Heiferman. This will help get the wheels spinning in your head
when you’re trying to figure out how to improve your site or generate more traffic.

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