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Archive for the ‘User Generated Content’ Category

Here’s why Apple is the brand every company wishes they had. When people outside your company are willing to spend hundreds of hours not only recreating one of you stores in every last detail but also your products and advertising in an online virtual world, you have the greatest advertising machine in the world.

Companies each year try to figure out ways to get people to create such content. Apple just has to build a new store or put out a new commercial. A following such as this doesn’t happen often and it clearly shows why a company should embrace user generated content and not try to shut it down. Apple probably receives millions of dollars in free advertising each year through such content and I’m sure it puts some healthy sales numbers into their bottom line.

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