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Posts Tagged ‘link tracking’

Recently, I’ve been spending a lot of time working on Marketing for Mavens. This has drastically cut into my time on this blog but I wanted to post a quick note to highlight what I’ve been up to.

Back in June, we launched a beta web application called Marketing for Mavens (MfM). MfM allows companies to match their web content, promotions, and offers to the needs of the web site visitors. This is done by setting up section(s) of your web page(s) where you want MfM to control the content. As people visit your site, MfM tracks the pages they go to and tags them based on those pages. These tags help MfM analyze what visitors are looking for and display the most appropriate content/promotion/offer based on this analysis. There are several benefits to this:

  • Multiple promotions and offers can share the same real estate on a web page. You no longer need to build generic promotions that need to cater to all of your visitors or figure out how to balance or rotate several promotions on a crowded home page.
  • You no longer have to track all your promotions and offers. It is done automatically and the most appropriate content is delivered to your visitors in real-time.
  • Improved web site usability. Your visitors have a better chance of finding what they want since MfM is displaying content, promotions, and offers based on their history with your web site.
  • Better results. People are more likely to respond to your promotions and offers if they are inline with their needs.

Currently, MfM is in beta and will continue to be in beta through the end of the year. During the beta, registration and use of the MfM application is free. You can try out the service for as long as you want, on as many sites and pages as you want.

We also continue to add new features every few weeks which is where a lot of my time is going. In September we added:

  • Better Sales Lead Targeting: You can target content and promotions to select visitors. MfM allows you to customize web promotions that will only be seen by an individual visitor. You select how many times you want this promotion to be shown and it will be displayed the next time this person visits your web site.
  • Referrer Tracking: You can now see where your visitors are coming from and the search terms they used to find you. This gives you even more valuable insight into targeting your visitors, ensuring that you target them with the right promotions at the right time.
  • Link Tracking: You can now track which promotions are the most effective and eliminate under performing ones. A/B Testing of your promotions and offers can now be done as well.

If you’re interested in more information please check out the Marketing for Mavens web site. You can also sign-up for the free beta.

As things calm down on the MfM front, I hope to get back to blogging more frequently here.

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