Posts Tagged ‘web analysis’

…and to continue to beat on this same topic. Here’s some more data from crazyegg that relates to people clicking on the company logo on the home page. See here for more details.

Total clicks: 22 (less than 1% of total clicks analyzed)

  • 18 of these clicks were made in less than 20 seconds
  • 11 made in under 5 seconds
  • 8 made in under 3 seconds
  • 5 made in under 2 seconds
  • Only 4 of the clicks came after looking at the page for more than 20 seconds

These results are the opposite of what I would have expected. I would have thought that the people clicking on the corporate logo would have been people that were lost but over 33% clicked the link in less than 3 seconds. I know we’re all in pursuit of instant satisfaction but I would think it would take people longer than that to get frustrated and click on the logo. These statistics leave me even more perplexed then ever as to why people are drawn toward clicking there.

As for the total clicks, it’s a low number when you consider it in comparison to the roughly 400 clicks being analyzed but it
out numbers several content areas on the home page and some primary navigation elements as well. There has to be more here. Perhaps I need to run a second test and see if I receive similar results.

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A few days ago, I wrote about how I’ve noticed that a large number of people are clicking on our home page. The tool I used to discover this was crazyegg. If you’re looking for a tool that shows a heatmap of where people are going on a web page, this is an excellent tool. The home page I was looking at also used Google Analytics which shows the same statistics using the site overlay feature. The problem with Google Analytics is that you can’t easily see the small details. crazyegg excels at showing these details especially when you use their confetti overlay. This option places a small dot on each section of your web page where a visitor clicked. Using this option it became very obvious where the click activity was.

crazyegg can be used for free. They give 5000 visits per month which is good for analyzing one or two pages depending on your site traffic. I’ve found that you need to get somewhere in the 500 to 1000 click range to get some real meaningful data when looking at the heatmap and confetti overlays. crazyegg also tracks clicks for outbound links which Google Analytics can’t do right now. This makes it a nice complimentary analytics tool if you’re only using Google right now.

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