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…and to continue to beat on this same topic. Here’s some more data from crazyegg that relates to people clicking on the company logo on the home page. See here for more details.

Total clicks: 22 (less than 1% of total clicks analyzed)

  • 18 of these clicks were made in less than 20 seconds
  • 11 made in under 5 seconds
  • 8 made in under 3 seconds
  • 5 made in under 2 seconds
  • Only 4 of the clicks came after looking at the page for more than 20 seconds

These results are the opposite of what I would have expected. I would have thought that the people clicking on the corporate logo would have been people that were lost but over 33% clicked the link in less than 3 seconds. I know we’re all in pursuit of instant satisfaction but I would think it would take people longer than that to get frustrated and click on the logo. These statistics leave me even more perplexed then ever as to why people are drawn toward clicking there.

As for the total clicks, it’s a low number when you consider it in comparison to the roughly 400 clicks being analyzed but it
out numbers several content areas on the home page and some primary navigation elements as well. There has to be more here. Perhaps I need to run a second test and see if I receive similar results.

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